Common Listing Mistakes
April 11, 2018 | Darcelle Sander
Selling your home can be an exhausting experience. Phone calls, broker previews, endless showings, price adjustments and the possibilities of being stuck with two mortgages are a very real concern. If you aren’t properly prepared, you can end up losing hundreds, or even thousands of dollars in profit. The difference between a smooth, profitable sale and a break even, unhappy experience is a fine line. In a large number of cases, it comes down to the know-how of your agent. By taking advantage of the knowledge of a qualified real estate professional you ensure the quick, profitable sale of your home. We will outline in this article some of the common listing mistakes that can end up costing you money.

Refusing To Make Repairs

It always costs you more money to sell your home 'as is' than to make needed repairs that will increase the value of your home. Often even minor improvement can yield as much as three to five times the cost of repair at the time of sale. Your agent will be able to point out what repairs may significantly increase the value of your home. What may seem like small fix up jobs can have quite an impact.

Not Considering Other Financing Options

Cash is not always the most advantageous transaction. Income level, tax benefits, and current legislation are all crucial factors when considering purchase terms. Professional real estate agents are experts in facilitating your home transaction. A good agent will lead you along the path that will ensure you the highest yield.

Not Providing Easy Access For Showings

"Appointment only" showings are the most restrictive while a lock box is the least. However, there are certain considerations to take into account such as your lifestyle, time frame for the desired sale, and your relationship with your agent. The more accessible your home is the better the odds are of it being viewed and sold. You’ll never know if the one that couldn't get a viewing was the one that got away. By developing a trusting relationship with your agent, they will show the home with your best interests in mind.

Priced Too Low or Priced Too High

One important reason to find the right professional is to make sure the property is priced appropriately for a timely and profitable sale. If the property is priced too high, it will likely sit and develop the identity of a problem property. If it's priced too low, it could cost you considerable money. Today’s real estate market has subtle nuances and market changes that should be evaluated by your agent every 30-45 days to help you increase your return.

Relying Only On Traditional Methods To Sell Your Home

An agent who is a creative thinker and willing to offer new strategies for attracting homebuyers will always perform better than an agent who relies only on traditional methods. Demand around the clock advertising exposure, innovative lead generation methods and lead accountability. These services exist and your agent should offer them to help sell your home.

Not Knowing the Market or Selling Seasons

Stockbrokers continually follow the trends of a stock, and your professional real estate agent should follow the trends of your home market. They will know if the market cycle is poised to net you the most money. Forget believing property sales are seasonal, "sales are better in spring than winter." Property is always selling.

Refusing To Make Aesthetic Changes

First impressions are the most important for prospective buyers. An unbelievable amount of home sales have been lost to unkempt lawns, cluttered rooms, bad stains, and unpleasant smells. These may all seem like little things but imagine you are the homebuyer, and take care of anything that might detract from the beauty or cleanliness of your home.

Wasting Time With An Unqualified Prospect

It is your agent's responsibility to screen a prospect's qualifications before valuable time is lost. Be sure to align yourself with the right professional and eliminate negotiating with unqualified prospects.

Don't Test The Market

Never put your property up for sale unless you are serious about wanting to sell. The right professional will find you buyers. For the people seeking to buy your home this could be a major life decision; if you are harboring indecision, you will blow the sale, and waste everyone’s time.
Thinking You Are Powerless To Make A Difference

Take action! Play an active role along with your agent to see what you can do to facilitate your sale. Networking with professional peers and personal friends often produces the sale of a home. It's surprising how many homes are sold this way. The word of mouth is still one of the most powerful tools in marketing; the right voice in the right ears can make an amazing difference!

Thinking All Realtors Are The Same

With all the intricate details and critical decisions to be made concerning your home sale, it’s pointless to rely on anyone but the top professionals. Many relationships between friends and family members have been damaged as a result of failing to meet the expectations of a transaction. Your home sale is a time consuming, effort related, and difficult task. Maximize your profit by making use of the skills and knowledge of a seasoned professional.


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